If you have a solid mobile development team, you already know how to build the video editing app with it. In this case, we mean deciding whether you should build your app in-house, outsource it, hire a bunch of freelancers, or combine these options. For example, if you integrate an AR effects SDK into your video editor, you can sell various effects (masks, backgrounds, etc.) to users or businesses. FilmoraGo, for example, costs nothing on mobile but has a desktop version that the company sells.ĭepending on the feature set, there could be other monetization options you could explore. This means the mobile video editor isn’t a money-making product but a marketing freebie, something to attract users to its paid counterpart. InShot) they can be removed if the user pays a certain sum.
The abovementioned Kinemaster or InShot use watermarks in their free versions. The free version of apps with this approach place a watermark on each video, and you have to pay to remove it. This is similar to freemium but works on negative stimulation. Examples of such approach include Adobe Premiere Rush, and Filmmaker Pro. The basic version is free but certain advanced features require payment, usually in the form of subscription. This is how you can make your mobile video editing app bring profit: So it is crucial to think this through before getting down to the development stage. The plan on how to make your video editing app stand out could change because of shifting circumstances or misunderstanding the target audience. This both tells your users what to expect and distinguishes your app from the competition. It could focus on convenience, fun, capabilities, etc. This is about the message your app sends. After all, an app for school students and the one for businessmen would look and read differently. Age, gender, income level, and other characteristics of the potential users. Even though both apps solve the same problems, they do so in different ways, more appropriate for different people.Īt this stage, you need to define the following: Kinemaster, on the other hand, targets users who need more in-depth editing capabilities. For example, Quik is optimized for people who just want to create fun videos fast. Even within a relatively tight niche like mobile video editors there are still specializations.
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